Sane Records Limited

Project: Nelsane
Scope: Digital Strategy, Playlist Pitching, Google Ads and Music Placement
Timeline: October 2024 – January 2025

Afro-pop singer Nelsane featured on MTV Base

Sane Records Music Marketing

Objective

We provided marketing consultation for Sane Records, supporting them with playlisting, targeted paid marketing, and brand development to boost their visibility, grow their audience, and enhance their presence in the music industry.

What the Sane Records music marketing covered

From October 2024 to January 2025 we pitched Nelsane’s songs to playlists, ran targeted Google Ads campaigns and looked for placement opportunities, while shaping a clearer brand for the label. The features in the screenshots below, from MTV Base to 49th Street, show the kind of visibility the work was aiming for.

Sane Records music marketing screenshots

Sane Records music marketing: Nelsane performing live
Nelsane's Quest for Musical Identity feature on 49th Street
Sane Records logo

Started in 2025 and already trusted by growing brands

Nigerian e-commerce and product brands that already make steady sales on Instagram, WhatsApp or their own website, and want more of those buyers to come back.

With a free retention audit. Then a one-time setup (your customer list, CRM, sign-up forms and first messages), then a monthly plan where we run your email, WhatsApp and SMS and report the sales in naira.

We aim to send your first campaign to past buyers within 30 days, so you see returns early. Email and WhatsApp results then build month by month.

Klaviyo, Mailchimp, Omnisend, Brevo, MailerLite, Zoho Campaigns and WhatsApp, whichever fits your store and budget. Your customer list always stays yours.

Book a free retention audit, or reach us by email, phone or WhatsApp. We’ll show you where buyers are slipping away and recommend the right plan.

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