Insights.ng

Project: insights.ng
Scope: Platform design & development (customer and business sides), reviews & ratings, business listings, search, SEO
Status: Live

Insights.ng Review Platform Design & Development

Objective

Insights.ng helps Nigerians find businesses they can trust. People rate and review the businesses they have used, and everyone else can search, compare and read those experiences before deciding where to spend their money.

We designed and built the whole platform, both sides of it. For customers: search, categories from Food & Drink to Finance & Insurance, star ratings and written reviews, trending, best-rated and featured businesses, and an account to pick up where they left off. For businesses: listing and claiming a profile, keeping its details up to date and building a reputation from real customer feedback.

Around it we built the architecture that keeps the platform fast and trustworthy: review checks, business profiles that include market insights for NGX-listed companies, a newsletter, and search-friendly pages for every business and category, so both people and Google can find them.

Why the Insights.ng review platform has two sides

Customers search, compare and review businesses, while business owners list, claim and manage their profiles, and each side makes the other more useful. Building both sides of the Insights.ng review platform as one system keeps it fast and simple to run. Planning a platform of your own? See our web & app development service.

Insights.ng review platform screenshots

Started in 2025 and already trusted by growing brands

1. Who do you work with?

Nigerian e-commerce and product brands that already make steady sales on Instagram, WhatsApp or their own website, and want more of those buyers to come back.

2. How does working with you start?

With a free retention audit. Then a one-time setup (your customer list, CRM, sign-up forms and first messages), then a monthly plan where we run your email, WhatsApp and SMS and report the sales in naira.

3. How soon will I see results?

We aim to send your first campaign to past buyers within 30 days, so you see returns early. Email and WhatsApp results then build month by month.

4. Which tools do you use?

Klaviyo, Mailchimp, Omnisend, Brevo, MailerLite, Zoho Campaigns and WhatsApp, whichever fits your store and budget. Your customer list always stays yours.

5. How do I get started?

Book a free retention audit, or reach us by email, phone or WhatsApp. We’ll show you where buyers are slipping away and recommend the right plan.